In 2022, Agence Lully took part in the launch of the new collaboration between Dom Pérignon and Lady Gaga in Los Angeles. ​50 guests including influencers, press and celebrities, were invited to live the Dom Pérignon experience for a day. Agence Lully worked in collaboration on the event logistics with Bureau Betak who spearheaded the evening’s festivities. Beyond managing accommodation bookings, our teams were trusted with the production of the world premiere screening of the campaign visual content as well as exclusive interviews with Lady Gaga.